Abstract
Business organizations today must consider digital marketing essential because it lets them connect with customers in real-time while making their decisions by data and tailoring their marketing approach. With the advancing of technology, the artificial intelligence, big data analytics and social media platforms changing the way of traditional marketing. Digital marketing research has studied numerous elements yet scientists need more information to predict its sustainable influence on trust perception among customers together with data security while confirming its success in new market environments. By using survey methods this research study fills the existing knowledge gaps by investigating digital marketing patterns as well as present difficulties and forthcoming possibilities. Professional industry representatives, marketing specialists and consumers provided data which delivered understanding about the uptake and operational success of AI-driven marketing as well as personalized marketing solutions and social media participation. Research shows social media engagement together with AI-driven marketing performs well and professionals adopt such methods yet influencer marketing demands more development for optimizing results. Results indicate an upward trend of consumer interaction with digital marketing throughout recent years as evidence for the increasing dependency on technology-based marketing tactics. These results have important implications for corporations as they indicate an urgency for responsive marketing techniques, moral personalized advertising and legislative policies aimed at the issues of information privacy. Future research should continue to explore the area where AI, consumer trust and immersive technologies, such as the AR and VR technologies meet and market effectiveness is increased while taking account of ethical implications. The research adds useful academic knowledge to digital marketing through practical business examples which connect theoretical approaches with sustainable digital marketing development.