Abstract
Financial downturns present a formidable challenge to corporate sustainability and profitability. However, companies that respond proactively with structured cost optimization strategies can not only survive but emerge stronger. This paper provides a practical guide for financial managers and business leaders, focusing on mistakes commonly made during economic crises and evidence-based actions to maintain operational efficiency while reducing expenses. Drawing from real-life implementation at SOFT NYU PULS in Uzbekistan, the study outlines actionable strategies such as comprehensive expense audits, vendor contract renegotiations, prioritization of core activities, and deployment of digital tools for process automation. The paper contributes a hands-on perspective for navigating volatility through financially sound and operationally resilient decisions.