The Main Tasks of Insurers in Establishing Mutual Contact with Potential Clients

Abstract

The article describes in a broad sense the main tasks of insurers in establishing mutual contact with potential customers and building their loyalty to the insurance services of insurance companies, and also describes a number of proposals for further reforming and developing the insurance services market and providing for them in legislative acts. Also, based on foreign experience, compulsory types of insurance, proposals are made on the need to improve infrastructure, increase the level of insurance culture and develop the insurance market as a whole.